. N\u00e1v\u0161t\u011bva webov\u00fdch str\u00e1nek<\/strong><\/h4>\n\nP\u0159i ka\u017ed\u00e9m p\u0159\u00edstupu na na\u0161e webov\u00e9 str\u00e1nky n\u00e1\u0161 syst\u00e9m automaticky shroma\u017e\u010fuje data a informace z po\u010d\u00edta\u010dov\u00e9ho syst\u00e9mu p\u0159istupuj\u00edc\u00edho za\u0159\u00edzen\u00ed na adrese. Shroma\u017e\u010fov\u00e1ny jsou n\u00e1sleduj\u00edc\u00ed \u00fadaje:1. Informace o typu a verzi pou\u017eit\u00e9ho prohl\u00ed\u017ee\u010de2. Opera\u010dn\u00ed syst\u00e9m u\u017eivatele3. Poskytovatel internetov\u00fdch slu\u017eeb u\u017eivatele4. IP adresa u\u017eivatele5. Datum a \u010das p\u0159\u00edstupu6. Webov\u00e9 str\u00e1nky, ze kter\u00fdch syst\u00e9m u\u017eivatele p\u0159istupoval na na\u0161e webov\u00e9 str\u00e1nky7. Webov\u00e9 str\u00e1nky, na kter\u00e9 syst\u00e9m u\u017eivatele p\u0159istupoval prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek. <\/p>\n\n
Pr\u00e1vn\u00edm z\u00e1kladem pro do\u010dasn\u00e9 ulo\u017een\u00ed \u00fadaj\u016f je \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Do\u010dasn\u00e9 ulo\u017een\u00ed IP adresy syst\u00e9mem je nezbytn\u00e9 pro umo\u017en\u011bn\u00ed doru\u010den\u00ed webov\u00e9 str\u00e1nky do po\u010d\u00edta\u010de u\u017eivatele. Za t\u00edmto \u00fa\u010delem mus\u00ed b\u00fdt IP adresa u\u017eivatele ulo\u017eena po dobu trv\u00e1n\u00ed relace. T\u00edm je rovn\u011b\u017e zaji\u0161t\u011bna funk\u010dnost webov\u00fdch str\u00e1nek. Tyto \u00fa\u010dely rovn\u011b\u017e p\u0159edstavuj\u00ed n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem na zpracov\u00e1n\u00ed \u00fadaj\u016f podle \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. <\/p>\n\n
2.2. Soubory cookie<\/h4>\n\n
Abychom v\u00e1m zatraktivnili n\u00e1v\u0161t\u011bvu na\u0161ich webov\u00fdch str\u00e1nek a umo\u017enili pou\u017e\u00edv\u00e1n\u00ed ur\u010dit\u00fdch funkc\u00ed, pou\u017e\u00edv\u00e1me soubory cookie, co\u017e jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed ve va\u0161em za\u0159\u00edzen\u00ed. N\u011bkter\u00e9 z t\u011bchto soubor\u016f cookie se po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de automaticky vyma\u017eou (tzv. „rela\u010dn\u00ed soubory cookie“), zat\u00edmco jin\u00e9 z\u016fst\u00e1vaj\u00ed ve va\u0161em za\u0159\u00edzen\u00ed del\u0161\u00ed dobu a umo\u017e\u0148uj\u00ed n\u00e1m ulo\u017eit va\u0161e nastaven\u00ed webov\u00fdch str\u00e1nek (tzv. „trval\u00e9 soubory cookie“). V druh\u00e9m p\u0159\u00edpad\u011b naleznete informace o d\u00e9lce ulo\u017een\u00ed v nastaven\u00ed soubor\u016f cookie va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de. Pokud n\u011bkter\u00fd ze soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me, zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje, prov\u00e1d\u00ed se toto zpracov\u00e1n\u00ed v souladu s \u010dl. 6 odst. 1 p\u00edsm. b) na\u0159\u00edzen\u00ed GDPR za \u00fa\u010delem pln\u011bn\u00ed smlouvy, v souladu s \u010dl. 6 odst. 1 p\u00edsm. a) na\u0159\u00edzen\u00ed GDPR, pokud jste k tomu dali souhlas, nebo v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) na\u0159\u00edzen\u00ed GDPR za \u00fa\u010delem ochrany na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na zaji\u0161t\u011bn\u00ed co nejlep\u0161\u00ed funk\u010dnosti webov\u00fdch str\u00e1nek a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho a efektivn\u00edho prost\u0159ed\u00ed webov\u00fdch str\u00e1nek. Sv\u016fj prohl\u00ed\u017ee\u010d m\u016f\u017eete nakonfigurovat tak, aby v\u00e1s upozornil na nastaven\u00ed soubor\u016f cookie a umo\u017enil v\u00e1m rozhodnout, zda je chcete jednotliv\u011b p\u0159ijmout, nebo soubory cookie v ur\u010dit\u00fdch p\u0159\u00edpadech \u010di zcela zablokovat. Upozor\u0148ujeme, \u017ee pokud soubory cookie nep\u0159ijmete, m\u016f\u017ee b\u00fdt funk\u010dnost na\u0161ich webov\u00fdch str\u00e1nek omezena.<\/p>\n\n
2.3. Online marketing<\/h4>\n\n2.3.1 Sledov\u00e1n\u00ed konverz\u00ed v Google Ads<\/h5>\n\n
Tyto webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed online reklamn\u00ed program „Google Ads“ a v jeho r\u00e1mci slu\u017ebu sledov\u00e1n\u00ed konverz\u00ed spole\u010dnosti Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irsko („Google“). Slu\u017ebu Google Ads pou\u017e\u00edv\u00e1me k tomu, abychom pomoc\u00ed reklamn\u00edch materi\u00e1l\u016f (tzv. Google AdWords) upozornili na na\u0161e atraktivn\u00ed nab\u00eddky na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch. Na z\u00e1klad\u011b \u00fadaj\u016f z reklamn\u00edch kampan\u00ed m\u016f\u017eeme ur\u010dit \u00fasp\u011b\u0161nost jednotliv\u00fdch reklamn\u00edch opat\u0159en\u00ed. Na\u0161\u00edm c\u00edlem je zobrazit v\u00e1m reklamu, kter\u00e1 je pro v\u00e1s relevantn\u00ed, u\u010dinit na\u0161e webov\u00e9 str\u00e1nky pro v\u00e1s zaj\u00edmav\u011bj\u0161\u00edmi a zajistit spravedliv\u00fd v\u00fdpo\u010det vynalo\u017een\u00fdch n\u00e1klad\u016f na reklamu. Soubor cookie pro sledov\u00e1n\u00ed konverz\u00ed se nastav\u00ed, kdy\u017e u\u017eivatel klikne na reklamu um\u00edst\u011bnou spole\u010dnost\u00ed Google. Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed ve va\u0161em za\u0159\u00edzen\u00ed. Platnost t\u011bchto soubor\u016f cookie obvykle vypr\u0161\u00ed po 30 dnech a nepou\u017e\u00edvaj\u00ed se k osobn\u00ed identifikaci. Pokud u\u017eivatel nav\u0161t\u00edv\u00ed ur\u010dit\u00e9 str\u00e1nky tohoto webu a platnost souboru cookie je\u0161t\u011b nevypr\u0161ela, m\u016f\u017eeme my a spole\u010dnost Google rozpoznat, \u017ee u\u017eivatel kliknul na reklamu a byl p\u0159esm\u011brov\u00e1n na tuto str\u00e1nku. Ka\u017ed\u00fd z\u00e1kazn\u00edk slu\u017eby Google Ads obdr\u017e\u00ed jin\u00fd soubor cookie. Soubory cookie proto nelze sledovat na r\u016fzn\u00fdch webov\u00fdch str\u00e1nk\u00e1ch r\u016fzn\u00fdch z\u00e1kazn\u00edk\u016f slu\u017eby Google Ads. Informace z\u00edskan\u00e9 pomoc\u00ed souboru cookie pro konverze se pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed statistik konverz\u00ed pro z\u00e1kazn\u00edky slu\u017eby Google Ads, kte\u0159\u00ed si zvolili sledov\u00e1n\u00ed konverz\u00ed. Tito z\u00e1kazn\u00edci se dozv\u011bd\u00ed celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na jejich reklamu a byli p\u0159esm\u011brov\u00e1ni na str\u00e1nku se zna\u010dkou pro sledov\u00e1n\u00ed konverz\u00ed. Nez\u00edsk\u00e1vaj\u00ed v\u0161ak \u017e\u00e1dn\u00e9 informace, kter\u00e9 by umo\u017e\u0148ovaly osobn\u00ed identifikaci u\u017eivatel\u016f. Pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Ads m\u016f\u017ee tak\u00e9 zahrnovat p\u0159enos osobn\u00edch \u00fadaj\u016f na servery spole\u010dnosti Google LLC v USA. <\/p>\n\n
Podrobnosti o zpracov\u00e1n\u00ed vyvolan\u00e9m sledov\u00e1n\u00edm konverz\u00ed v reklam\u00e1ch Google a o tom, jak spole\u010dnost Google nakl\u00e1d\u00e1 s \u00fadaji o webov\u00fdch str\u00e1nk\u00e1ch, najdete zde: https:\/\/policies.google.com\/technologies\/partner-sites.<\/p>\n\n
Ve\u0161ker\u00e9 v\u00fd\u0161e popsan\u00e9 zpracov\u00e1n\u00ed, zejm\u00e9na nastaven\u00ed soubor\u016f cookie pro \u010dten\u00ed informac\u00ed ve va\u0161em za\u0159\u00edzen\u00ed, se uskute\u010dn\u00ed pouze tehdy, pokud jste n\u00e1m dali v\u00fdslovn\u00fd souhlas v souladu s \u010dl. 6 odst. 1 p\u00edsm. a) GDPR. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s \u00fa\u010dinnost\u00ed do budoucna na adresedeaktivac\u00ed t\u00e9to slu\u017eby v „n\u00e1stroji pro souhlas se soubory cookie“ uveden\u00e9m na webov\u00fdch str\u00e1nk\u00e1ch. Proti nastavov\u00e1n\u00ed soubor\u016f cookie slu\u017ebou Google Ads Conversion Tracking m\u016f\u017eete tak\u00e9 trvale vyslovit nesouhlas sta\u017een\u00edm a instalac\u00ed dopl\u0148ku prohl\u00ed\u017ee\u010de od spole\u010dnosti Google, kter\u00fd je k dispozici na n\u00e1sleduj\u00edc\u00edm odkazu:https:\/\/www.google.com\/settings\/ads\/plugin?hl=de.Upozor\u0148ujeme, \u017ee n\u011bkter\u00e9 funkce t\u00e9to webov\u00e9 str\u00e1nky nemus\u00ed b\u00fdt dostupn\u00e9 nebo mohou b\u00fdt omezeny, pokud jste deaktivovali pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie.Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google jsou k dispozici zde: https:\/\/www.google.de\/policies\/privacy\/. <\/p>\n\n
2.3.2. Marketingov\u00e1 platforma Google<\/h5>\n\n
Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed online marketingov\u00fd n\u00e1stroj Google Marketing Platform, kter\u00fd provozuje spole\u010dnost Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irsko („GMP“). GMP pou\u017e\u00edv\u00e1 soubory cookie k zobrazov\u00e1n\u00ed relevantn\u00edch reklam u\u017eivatel\u016fm, ke zlep\u0161ov\u00e1n\u00ed p\u0159ehled\u016f o v\u00fdkonu kampan\u00ed a k tomu, aby se u\u017eivatel\u016fm nezobrazovaly stejn\u00e9 reklamy v\u00edcekr\u00e1t. Spole\u010dnost Google pou\u017e\u00edv\u00e1 ID souboru cookie ke sledov\u00e1n\u00ed toho, kter\u00e9 reklamy se zobrazuj\u00ed ve kter\u00e9m prohl\u00ed\u017ee\u010di, a m\u016f\u017ee tak zabr\u00e1nit jejich opakovan\u00e9mu zobrazov\u00e1n\u00ed. Krom\u011b toho m\u016f\u017ee GMP pou\u017e\u00edvat ID soubor\u016f cookie ke sledov\u00e1n\u00ed konverz\u00ed souvisej\u00edc\u00edch s po\u017eadavky na reklamu. K tomu doch\u00e1z\u00ed nap\u0159\u00edklad tehdy, kdy\u017e u\u017eivatel zobraz\u00ed reklamu GMP a pozd\u011bji pomoc\u00ed stejn\u00e9ho prohl\u00ed\u017ee\u010de nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky inzerenta a provede n\u00e1kup. Podle spole\u010dnosti Google neobsahuj\u00ed soubory cookie GMP \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. <\/p>\n\n
D\u00edky pou\u017eit\u00fdm marketingov\u00fdm n\u00e1stroj\u016fm v\u00e1\u0161 prohl\u00ed\u017ee\u010d automaticky nav\u00e1\u017ee p\u0159\u00edm\u00e9 spojen\u00ed se serverem spole\u010dnosti Google. Nem\u00e1me kontrolu nad rozsahem a dal\u0161\u00edm vyu\u017eit\u00edm \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch spole\u010dnost\u00ed Google prost\u0159ednictv\u00edm tohoto n\u00e1stroje, a proto v\u00e1s na z\u00e1klad\u011b na\u0161ich aktu\u00e1ln\u00edch znalost\u00ed informujeme n\u00e1sleduj\u00edc\u00edm zp\u016fsobem: Integrac\u00ed Google Marketing Platform (GMP) z\u00edsk\u00e1v\u00e1 spole\u010dnost Google informace o tom, \u017ee jste nanav\u0161t\u00edvili p\u0159\u00edslu\u0161nou \u010d\u00e1st na\u0161ich webov\u00fdch str\u00e1nek nebo klikli na n\u011bkterou z na\u0161ich reklam. Pokud jste zaregistrov\u00e1ni u n\u011bkter\u00e9 ze slu\u017eeb Google, m\u016f\u017ee spole\u010dnost Google p\u0159i\u0159adit va\u0161i n\u00e1v\u0161t\u011bvu k va\u0161emu \u00fa\u010dtu. I kdy\u017e nejste u spole\u010dnosti Google zaregistrov\u00e1ni nebo nejste p\u0159ihl\u00e1\u0161eni, je mo\u017en\u00e9, \u017ee poskytovatel zjist\u00ed a ulo\u017e\u00ed va\u0161i IP adresu. Pou\u017e\u00edv\u00e1n\u00ed GMP m\u016f\u017ee tak\u00e9 zahrnovat p\u0159enos osobn\u00edch \u00fadaj\u016f na servery spole\u010dnosti Google LLC v USA. Ve\u0161ker\u00e1 v\u00fd\u0161e popsan\u00e1 zpracov\u00e1n\u00ed, zejm\u00e9na nastaven\u00ed soubor\u016f cookie pro \u010dten\u00ed informac\u00ed o pou\u017e\u00edvan\u00e9m za\u0159\u00edzen\u00ed, budou prov\u00e1d\u011bna pouze v p\u0159\u00edpad\u011b, \u017ee jste n\u00e1m k tomu dali v\u00fdslovn\u00fd souhlas v souladu s \u010dl. 6 odst. 1 p\u00edsm. a GDPR. Bez tohoto souhlasu nebudou GMP b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek pou\u017eity. <\/p>\n\n
Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s platnost\u00ed do budoucna. Chcete-li uplatnit sv\u00e9 pr\u00e1vo na odvol\u00e1n\u00ed, deaktivujte tuto slu\u017ebu v „n\u00e1stroji pro souhlas se soubory cookie“, kter\u00fd je k dispozici na webov\u00fdch str\u00e1nk\u00e1ch. <\/p>\n\n
Dal\u0161\u00ed informace o z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti GMP by Google najdete na t\u00e9to webov\u00e9 adrese: https:\/\/www.google.de\/policies\/privacy\/.<\/p>\n\n
2.4. Webov\u00e9 analytick\u00e9 slu\u017eby<\/h4>\n\n
Google (Universal) AnalyticsTyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed slu\u017ebu Google (Universal) Analytics, kter\u00e1 je poskytov\u00e1na spole\u010dnost\u00ed Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irsko („Google“) a umo\u017e\u0148uje anal\u00fdzu va\u0161eho pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n\n
Ve v\u00fdchoz\u00edm nastaven\u00ed nastavuje slu\u017eba Google (Universal) Analytics p\u0159i n\u00e1v\u0161t\u011bv\u011b t\u011bchto webov\u00fdch str\u00e1nek soubory cookie. Tyto soubory cookie jsou mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 ve va\u0161em za\u0159\u00edzen\u00ed a shroma\u017e\u010fuj\u00ed ur\u010dit\u00e9 informace. Tyto informace zahrnuj\u00ed va\u0161i IP adresu, kterou spole\u010dnost Google zkr\u00e1t\u00ed odstran\u011bn\u00edm n\u011bkolika posledn\u00edch \u010d\u00edslic, aby zabr\u00e1nila p\u0159\u00edm\u00e9 identifikaci osob. Tyto informace jsou p\u0159en\u00e1\u0161eny a zpracov\u00e1v\u00e1ny na serverech spole\u010dnosti Google.M\u016f\u017ee se jednat tak\u00e9 o p\u0159enosy do spole\u010dnosti Google LLC, kter\u00e1 s\u00eddl\u00ed v USA. <\/p>\n\n
Spole\u010dnost Google pou\u017e\u00edv\u00e1 shrom\u00e1\u017ed\u011bn\u00e9 informace na\u0161\u00edm jm\u00e9nem k vyhodnocov\u00e1n\u00ed va\u0161eho pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, k sestavov\u00e1n\u00ed zpr\u00e1v o \u010dinnosti na webov\u00fdch str\u00e1nk\u00e1ch a k poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s \u010dinnost\u00ed na webov\u00fdch str\u00e1nk\u00e1ch a pou\u017e\u00edv\u00e1n\u00edm internetu. IP adresa p\u0159en\u00e1\u0161en\u00e1 va\u0161\u00edm prohl\u00ed\u017ee\u010dem v r\u00e1mci slu\u017eby Google Analytics, kter\u00e1 je zkr\u00e1cena, nebude slou\u010dena s jin\u00fdmi \u00fadaji spole\u010dnosti Google. \u00dadaje shrom\u00e1\u017ed\u011bn\u00e9 prost\u0159ednictv\u00edm slu\u017eby Google (Universal) Analytics se ukl\u00e1daj\u00ed po dobu dvou m\u011bs\u00edc\u016f a pot\u00e9 se vyma\u017eou. <\/p>\n\n
Ve\u0161ker\u00e9 v\u00fd\u0161e popsan\u00e9 zpracov\u00e1n\u00ed, zejm\u00e9na nastaven\u00ed soubor\u016f cookie v pou\u017eit\u00e9m za\u0159\u00edzen\u00ed, se uskute\u010dn\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jste n\u00e1m k tomu dali v\u00fdslovn\u00fd souhlas v souladu s \u010dl. 6 odst. 1 p\u00edsm. a GDPR. <\/p>\n\n
Bez va\u0161eho souhlasu nebude slu\u017eba Google (Universal) Analytics b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek pou\u017eita. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat s platnost\u00ed do budoucna. Chcete-li uplatnit sv\u00e9 pr\u00e1vo na odvol\u00e1n\u00ed, deaktivujte tuto slu\u017ebu pomoc\u00ed „n\u00e1stroje pro souhlas se soubory cookie“, kter\u00fd je k dispozici na webov\u00fdch str\u00e1nk\u00e1ch. <\/p>\n\n
Se spole\u010dnost\u00ed Google jsme uzav\u0159eli smlouvu o zpracov\u00e1n\u00ed \u00fadaj\u016f, kter\u00e1 zaji\u0161\u0165uje ochranu \u00fadaj\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek a zakazuje jejich neopr\u00e1vn\u011bn\u00e9 zp\u0159\u00edstupn\u011bn\u00ed t\u0159et\u00edm stran\u00e1m. P\u0159i p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA se spole\u010dnost Google op\u00edr\u00e1 o standardn\u00ed smluvn\u00ed dolo\u017eky vydan\u00e9 Evropskou komis\u00ed, kter\u00e9 maj\u00ed zajistit dodr\u017eov\u00e1n\u00ed evropsk\u00fdch norem ochrany \u00fadaj\u016f. <\/p>\n\n
Dal\u0161\u00ed pr\u00e1vn\u00ed informace t\u00fdkaj\u00edc\u00ed se slu\u017eby Google (Universal) Analytics, v\u010detn\u011b kopie v\u00fd\u0161e uveden\u00fdch standardn\u00edch smluvn\u00edch dolo\u017eek, naleznete nana adrese https:\/\/policies.google.com\/privacy?hl=de&gl=de a nana adrese https:\/\/policies.google.com\/technologies\/partner-sites.<\/p>\n\n
Demografick\u00e9 charakteristiky:Google (Universal) Analytics pou\u017e\u00edv\u00e1 speci\u00e1ln\u00ed funkci „demografick\u00fdch charakteristik“ k vytv\u00e1\u0159en\u00ed statistik o v\u011bku, pohlav\u00ed a z\u00e1jmech n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. Toho je dosa\u017eeno anal\u00fdzou reklamy a informac\u00ed od poskytovatel\u016f t\u0159et\u00edch stran. To umo\u017e\u0148uje identifikovat c\u00edlov\u00e9 skupiny pro marketingov\u00e9 aktivity. Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje v\u0161ak nelze spojit s \u017e\u00e1dnou konkr\u00e9tn\u00ed osobou a po dvou m\u011bs\u00edc\u00edch uchov\u00e1v\u00e1n\u00ed jsou vymaz\u00e1ny. <\/p>\n\n
Sign\u00e1ly Google:Jako roz\u0161\u00ed\u0159en\u00ed slu\u017eby Google (Universal) Analytics mohou tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvat slu\u017ebu Google Signals k vytv\u00e1\u0159en\u00ed zpr\u00e1v pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed. Pokud jste povolili personalizovan\u00e9 reklamy a propojili sv\u00e1 za\u0159\u00edzen\u00ed s \u00fa\u010dtem Google, m\u016f\u017ee spole\u010dnost Google na z\u00e1klad\u011b va\u0161eho souhlasu s pou\u017e\u00edv\u00e1n\u00edm slu\u017eby Google Analytics podle \u010dl. 6 odst. 1 p\u00edsm. a GDPR analyzovat va\u0161e chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi avytv\u00e1\u0159et datab\u00e1zov\u00e9 modely, v\u010detn\u011b t\u011bch, kter\u00e9 se t\u00fdkaj\u00ed konverz\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi. Od spole\u010dnosti Google nez\u00edsk\u00e1v\u00e1me \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje, pouze statistiky. Pokud si p\u0159ejete zastavit anal\u00fdzu nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi, m\u016f\u017eete v nastaven\u00ed sv\u00e9ho \u00fa\u010dtu Google deaktivovat funkci „Personalizovan\u00e1 reklama“. <\/p>\n\n
Chcete-li tak u\u010dinit, postupujte podle pokyn\u016f na t\u00e9to str\u00e1nce: https:\/\/support.google.com\/ads\/answer\/2662922?hl=de Dal\u0161\u00ed informace oSign\u00e1lech Google naleznete na n\u00e1sleduj\u00edc\u00edm odkazu: https:\/\/support.google.com\/analytics\/answer\/7532985?hl=deUserIDs. <\/p>\n\n
Jako roz\u0161\u00ed\u0159en\u00ed slu\u017eby Google (Universal) Analytics lze na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat funkci „UserIDs“. Pokud jste souhlasili s pou\u017e\u00edv\u00e1n\u00edm Google (Universal) Analytics v souladu s \u010dl. 6 odst. 1 p\u00edsm. a GDPR, vytvo\u0159ili jste si na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch \u00fa\u010det a p\u0159ihl\u00e1s\u00edte se s t\u00edmto \u00fa\u010dtem na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, mohou b\u00fdt va\u0161e aktivity, v\u010detn\u011b konverz\u00ed, analyzov\u00e1ny na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch. <\/p>\n\n
2.5. Zpracov\u00e1n\u00ed, pln\u011bn\u00ed a realizace smlouvy<\/h4>\n\n
Va\u0161e \u00fadaje zpracov\u00e1v\u00e1me, proto\u017ee jsou nezbytn\u00e9 pro realizaci kupn\u00ed smlouvy s v\u00e1mi. Zaznamen\u00e1v\u00e1me, jak\u00e9 zbo\u017e\u00ed jste si objednali. Ukl\u00e1d\u00e1me tak\u00e9 \u00fadaje, kter\u00e9 p\u0159\u00edmo souvisej\u00ed s vy\u0159izov\u00e1n\u00edm va\u0161ich objedn\u00e1vek.\u00dadaje o objedn\u00e1vk\u00e1ch zahrnuj\u00ed zejm\u00e9na: <\/p>\n\n
\n- Podrobnosti o objednan\u00fdch produktech, nap\u0159\u00edklad \u010d\u00edsla zbo\u017e\u00ed.<\/li>\n\n\n\n
- E-mailov\u00e1 adresa<\/li>\n\n\n\n
- Faktura\u010dn\u00ed a dodac\u00ed adresa<\/li>\n\n\n\n
- Platebn\u00ed \u00fadaje<\/li>\n\n\n\n
- Informace o platebn\u00ed mor\u00e1lce a \u00fav\u011bruschopnosti, kter\u00e9 o v\u00e1s m\u016f\u017eeme z\u00edskat od \u00fav\u011brov\u00fdch referen\u010dn\u00edch agentur.<\/li>\n\n\n\n
- Podrobnosti o vr\u00e1cen\u00ed zbo\u017e\u00ed a reklamac\u00edch (nap\u0159. d\u016fvody vr\u00e1cen\u00ed, hl\u00e1\u0161en\u00ed z\u00e1vad).<\/li>\n\n\n\n
- Objednac\u00ed \u010d\u00edsla<\/li>\n<\/ol>\n\n
Pokud pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f z\u00edsk\u00e1me souhlas subjektu \u00fadaj\u016f, slou\u017e\u00ed jako pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f \u010dl.6 odst.1 p\u00edsm. a) GDPR.<\/p>\n\n
3. Doba skladov\u00e1n\u00ed<\/strong><\/h3>\n\nVa\u0161e \u00fadaje uchov\u00e1v\u00e1me zpravidla pouze po dobu, po kterou je pot\u0159ebujeme pro p\u0159\u00edslu\u0161n\u00e9 \u00fa\u010dely zpracov\u00e1n\u00ed. Pokud \u00fadaje ji\u017e nejsou pot\u0159ebn\u00e9 k napln\u011bn\u00ed \u00fa\u010del\u016f zpracov\u00e1n\u00eduveden\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f, budou vymaz\u00e1ny, pokud jejich uchov\u00e1v\u00e1n\u00ed nen\u00ed st\u00e1le nezbytn\u00e9 pro spln\u011bn\u00ed povinnost\u00ed uchov\u00e1v\u00e1n\u00ed podle obchodn\u00edho nebo da\u0148ov\u00e9ho pr\u00e1va. <\/p>\n\n
4. Va\u0161e pr\u00e1va<\/strong><\/h3>\n\nJako subjekt \u00fadaj\u016f m\u00e1te ur\u010dit\u00e1 pr\u00e1va t\u00fdkaj\u00edc\u00ed se zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f. Chcete-li tato pr\u00e1va uplatnit, m\u016f\u017eete se na n\u00e1s obr\u00e1tit prost\u0159ednictv\u00edm v\u00fd\u0161e uveden\u00fdch kontaktn\u00edch \u00fadaj\u016f. <\/p>\n\n
4.1. Informace<\/strong><\/h4>\n\nM\u016f\u017eete si vy\u017e\u00e1dat informace o sv\u00fdch osobn\u00edch \u00fadaj\u00edch, kter\u00e9 zpracov\u00e1v\u00e1me. Toto pr\u00e1vo vych\u00e1z\u00ed z \u010dl\u00e1nku 15 GDPR. <\/p>\n\n
4.2. Oprava<\/strong><\/h4>\n\nPokud va\u0161e \u00fadaje ji\u017e nejsou p\u0159esn\u00e9, m\u016f\u017eete po\u017e\u00e1dat o jejich opravu. Pokud jsou va\u0161e \u00fadaje ne\u00fapln\u00e9, m\u016f\u017eete po\u017e\u00e1dat o jejich dopln\u011bn\u00ed. Toto pr\u00e1vo vych\u00e1z\u00ed z \u010dl\u00e1nku 16 GDPR. <\/p>\n\n
4.3. Odstran\u011bn\u00ed<\/strong><\/h4>\n\nM\u00e1te pr\u00e1vo po\u017e\u00e1dat o vymaz\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f. Upozor\u0148ujeme, \u017ee pr\u00e1vo na v\u00fdmaz z\u00e1vis\u00ed na existenci opr\u00e1vn\u011bn\u00e9ho d\u016fvodu. Krom\u011b toho nesm\u00ed existovat \u017e\u00e1dn\u00e9 pr\u00e1vn\u00ed povinnosti, kter\u00e9 by n\u00e1m ukl\u00e1daly povinnost va\u0161e \u00fadaje uchov\u00e1vat. Toto pr\u00e1vo vych\u00e1z\u00ed z \u010dl\u00e1nku 17 na\u0159\u00edzen\u00ed GDPR. <\/p>\n\n
4.4. Omezen\u00ed zpracov\u00e1n\u00ed<\/strong><\/h4>\n\nM\u00e1te pr\u00e1vo po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f. Upozor\u0148ujeme, \u017ee n\u00e1rok na omezen\u00ed zpracov\u00e1n\u00ed z\u00e1vis\u00ed na existenci opr\u00e1vn\u011bn\u00e9ho d\u016fvodu. Toto pr\u00e1vo vypl\u00fdv\u00e1 z \u010dl\u00e1nku 18 GDPR. <\/p>\n\n
4.5. P\u0159enositelnost dat<\/strong><\/h4>\n\nM\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 jsme z\u00edskali s va\u0161\u00edm souhlasem nebo automatizovan\u00fdmi prost\u0159edky, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu. Pokud po\u017e\u00e1d\u00e1te o p\u0159\u00edm\u00e9 p\u0159ed\u00e1n\u00ed \u00fadaj\u016f jin\u00e9mu spr\u00e1vci, bude to provedeno pouze tehdy, pokud to bude technicky provediteln\u00e9. Toto pr\u00e1vo vych\u00e1z\u00ed z \u010dl\u00e1nku 20 na\u0159\u00edzen\u00ed GDPR. <\/p>\n\n
4.6. Pr\u00e1vo na odvol\u00e1n\u00ed<\/strong><\/h4>\n\nPokud nesouhlas\u00edte se zpracov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f, m\u00e1te pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n
4.7. Odvol\u00e1n\u00ed<\/strong><\/h4>\n\nM\u00e1te pr\u00e1vo kdykoli odvolat sv\u016fj souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, kter\u00fd jste n\u00e1m ud\u011blili.<\/p>\n\n
4.8. N\u00e1mitka<\/strong><\/h4>\n\nM\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace. V p\u0159\u00edpad\u011b opr\u00e1vn\u011bn\u00e9 n\u00e1mitky nanebudeme va\u0161e \u00fadaje d\u00e1le zpracov\u00e1vat. <\/p>\n","protected":false},"excerpt":{"rendered":"
Ochrana dat je ot\u00e1zkou d\u016fv\u011bry a my v\u00e1s chceme ujistit, \u017ee va\u0161e data najsou u n\u00e1s v dobr\u00fdch rukou. Ochrana a pr\u00e1vn\u011b vyhovuj\u00edc\u00ed shroma\u017e\u010fov\u00e1n\u00ed,zpracov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed va\u0161ich \u00fadaj\u016f je pro n\u00e1s nanejv\u00fd\u0161 d\u016fle\u017eit\u00e9 a zaji\u0161\u0165uje respektov\u00e1n\u00ed va\u0161eho soukrom\u00ed a osobn\u00edch pr\u00e1v. 1. Odpov\u011bdnost za zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f Spole\u010dnost odpov\u011bdn\u00e1 za zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f je…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2716","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Olborglogistics","author_link":"https:\/\/olborglogistics.com\/cs\/author\/olborglogistics\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/pages\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":1,"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/pages\/2716\/revisions"}],"predecessor-version":[{"id":2718,"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/pages\/2716\/revisions\/2718"}],"wp:attachment":[{"href":"https:\/\/olborglogistics.com\/cs\/wp-json\/wp\/v2\/media?parent=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}